Hosting description

The University of Navarra (UNAV) is a non-profit private university founded in 1952 based in Pamplona, Spain. It confers 56 official degrees and administers more than 90 postgraduate programs (including 20 doctoral programs and 42 master’s programs) through 10 schools, two superior colleges, the IESE Business School and its 5 comprehensive Research Centres: CCUN (Cancer Centre Clínica Universidad de Navarra), BIOMA (Biodiversity and Environment Institute) and DATAI (Institute of Data Science and Artificial Intelligence), ICS (INSTITUTE FOR CULTURE AND SOCIETY and CIN (Centre for Nutrition Research).

UNAV has more than 14.000 students in 5 campuses: Pamplona, San Sebastian, Madrid, Barcelona and New York with a wide network of international universities and research centres. UNAV has a sound track record in participating in European Research Programs. The university has participated in 126 European projects from FP4 to Horizon Europe, including LIFE, ERASMUS+ and INTERREG Programs; of which 22 projects were coordinated by the university. The University also counts with a thorough experience in MSCA and ERC grants with over 26 signed grants.

UNAV been awarded with the HR Excellence in Research quality seal (HRS4R) that guarantees the implementation of the European Charter for Researchers and the Code of Conduct for the Recruitment of Researchers.

Offer description

The researcher will take part of the Media Management and Markets research group. The objective of this project is to investigate whether quality stands out as a determining factor in achieving a sustainable model of success for streaming audiovisual media companies, which is not based on indiscriminate catalog growth. Thus, the aim is to discover which indicators allow evaluating the quality of a catalog or audiovisual service, and whether they are related to creative, technical, artistic, commercial or economic factors, among others.

The questions that will be addressed are the following:

Q1: To what extent does quality stand out as a determining factor in achieving the sustainability of the business model of streaming platforms? What is the link between content quality and sustainability?

Q2: What indicators are present in a quality audiovisual service or product that allow sustainability to be achieved both from the perspective of streaming platforms and users? Can they be reflected in a business model of sustainable management and production?

The novelty of the project presented lies in the fact that quality is not analyzed only as a desirable purpose in itself, but rather it aims to verify that the quality of the content is the key to achieving the sustainability of the management and business model of the streaming platforms. Although these concepts have been widely addressed separately in research on the audiovisual entertainment media sector, there are few works that correlate the quality of the audiovisual product and sustainability.

Key words

Media sustainability, quality of contents, audience engagement

Research Field

Social Sciences, Media economics

REQUIREMENTS OF THE CANDIDATE

Main research field

Media economics, media management

Specific requirements

Statistics

Language

Spanish, English

Level 

English C1

Required research Experience

Critical thinking, problem-solving, data analysis, and written communication; skills in literature reviews, data collection, data analysis, writing reports and publication in Q1 journals.

Eligibility: 

• No more than 8 years since the date of PhD defense at date 2024 September 11.
• The candidate must not have lived or worked in Spain more than 12 months in the last 36 months calculating from 2024 September 11.

Applications: documents to be submitted 

CV, letter of motivation, letter of references