Job Information
- Organisation/Company
- Vrije Universiteit Amsterdam (VU)
- Research Field
- Medical sciencesEconomics
- Researcher Profile
- Recognised Researcher (R2)
- Country
- Netherlands
- Application Deadline
- Type of Contract
- Temporary
- Job Status
- Not Applicable
- Is the job funded through the EU Research Framework Programme?
- Not funded by an EU programme
- Is the Job related to staff position within a Research Infrastructure?
- No
Offer Description
Background and scope of the research
Despite numerous information campaigns, unhealthy eating habits persist in the Dutch population, contributing to elevated rates of diabetes, cancer, and heart disease. The choices people make regarding what, how, and when they eat are influenced by their perceptions of the social and nutritional value of food. To encourage individuals to adopt healthier and plant-based diets, we explore how socio-cultural norms about being a good host and indulgent food influence the availability of healthy food during social gatherings. Our aim is to increase the attractiveness of serving healthy meals to guests by accentuating the hedonic pleasures and to develop an alternative consumer model using the utility framework that takes norms and values explicitly into account. Expected scientific output include a conceptual paper on the associations with (un)healthy food at social gatherings and informs the industry how to motivate people to healthy behaviors, and a research paper on how norms and images influence the preferences for serving (un)healthy meals using the utility model.
Your tasks
- Analyze images using AI software;
- Conduct focus groups on the themes outlined above;
- Design and conduct a survey in the representative population;
- Write two high quality research papers in cooperation with senior staff from marketing and economics;
- Present research-in-progress at e.g. workshops/conferences;
- Initiate meetings and share results with the involved researchers and societal partners;
Requirements
The potential candidate should:
- have a Ph.D. in economics, consumer behavior, behavioral economics, or a related discipline
- have strong knowledge of research methods (qualitative analysis, focus group, survey)
- have advanced data analysis and programming skills
- have knowledge of the utility framework
- have affinity with conjoint analysis and AI methods
- have affinity with the topic of food and health
- have high academic writing skills and ability to publish in the leading academic journals
- be able to collaborate in groups as well as work individually
- demonstrable flexibility and strong communication skills required to collaborate with societal partner(s)
- be proficient in written and spoken English
- be willing to work in-office (this is an in-person job)
Additional Information
A challenging position in a socially engaged organisation. At VU Amsterdam, you contribute to education, research and service for a better world. And that is valuable. So in return for your efforts, we offer you:
- a salary of minimum € 3.226,- (Scale 10) and maximum € 4.332,- (Scale 10) gross per month, on a full-time basis. This is based on UFO profile Researcher 4. The exact salary depends on your education and experience.
- a position for at least 0.8 FTE. The initial employment contract will affect a period of 1 year. After a satisfactory evaluation of the initial appointment, the contract will be extended for a total duration of 24 months.
We also offer you attractive fringe benefits and regulations. Some examples:
- A full-time 38-hour working week comes with a holiday leave entitlement of 232 hours per year. If you choose to work 40 hours, you have 96 extra holiday leave hours on an annual basis. For part-timers, this is calculated pro rata.
- 8% holiday allowance and 8.3% end-of-year bonus
- solid pension scheme (ABP)
- optional model for designing a personalized benefits package
- contribution to commuting expenses
Are you interested in this position and do you believe that your experience will contribute to the further development of our university? In that case, we encourage you to submit your application.Please upload your curriculum vitae, a personal motivation, research statement and two reference letters. Rolling submission until position filled. Strong preferences will be given to applications received before March1, 2024
Submitting a diploma is part of the application process.
Applications received by e-mail will not be considered.
Acquisition in response to this advertisement is not appreciated.
- Website for additional job details
Work Location(s)
- Number of offers available
- 1
- Company/Institute
- Vrije Universiteit Amsterdam
- Country
- Netherlands
- City
- Amsterdam
- Postal Code
- 1081HV
- Street
- De Boelelaan 1105
- Geofield
Where to apply
- Website
Contact
- City
- Amsterdam
- Website
- Street
- De Boelelaan 1105
- Postal Code
- 1081 HV