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Université Claude Bernard Lyon 1- Hosting offer for an MSCA-IF post-doc candidate in marketing: The influence of governance on CSR practices?

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    25/07/2019 18:30 - Europe/Athens
    H2020 / Marie Skłodowska-Curie Actions
    France, Villeurbanne
    Université Claude Bernard Lyon 1
    Actuarial Science and Finance Institute
    Laboratory of Actuarial Science and Finance

The Laboratoire de Sciences Actuarielle et Financière (LSAF) is a leading actuarial research lab in Europe and undertakes inter-disciplinary research on risks in insurance and finance. The research topics of the laboratory are always evolving to include new risks (human longevity improvements, natural hazards...), recent accounting standards (IFRS), new prudential regulation systems (Basel 4, Solvency 2) as well as new risk management practices (Enterprise Risk Management) or new business models with Big Data and Analytics in insurance. Current team research projects concern in particular the impact of modeling and data analytics on the management of insurance and financial firms, environmental risks, longevity risk management and public health, long term investments and ESG, as well as behaviours and risks.

Strongly associated to ISFA graduate school of actuarial studies, LSAF gathers 30 permanent researchers, 4 post-docs and 18 PhD students. LSAF is part of University Claude Bernard Lyon 1 (UCBL), a multidisciplinary university in the primary fields of science and health. With over 2630 professors and assistant professors and 39,000 students, leading to more than 4500 internationally published articles and 40 patents per year. The University is involved in more than 80 European Union projects.

The LSAF offers to host a MSCA Individual Fellowship candidate ("Experienced Researcher" according to the Marie Sklodowska Curie categories, typically a post-doc), submitting an application to the next MSCA-IF call for proposals (deadline september 2019), interested to work on the following research topic:

Investors, suppliers, consumers, and business partners increasingly require companies to integrate social and societal concerns, beyond the economic sphere, such as environmental protection, safe working conditions, and the development of communities. Such requirements also encourage the development of notions of corporate citizenship, corporate social responsibility (CSR), and sustainable development. Various companies engage in corporate social activities by investing in charitable causes or environmental protection (Drumwright, 1994) and highlighting their prioritization of such activities (Sen and Bhattacharya, 2001). Communicating about this social responsibility does not necessarily lead to beneficial effects in terms of consumer perceptions of the company or its products though, much less to greater intentions to purchase those products (Chernev and Blair, 2015; Sen and Bhattacharya, 2001).

To be effective, CSR practices must be perceived as truthful and sincere, rather than seeming to exploit the focal cause. The motive attribution that targeted consumers adopt thus can determine the efficacy of CSR initiatives. In particular, we address this latter signal to investigate the influence of governance on CSR practices, such as communication or CRM strategies in the field of service marketing. We are looking for a candidate with a strong background in marketing, corporate social responsibility and quantitative data analysis.

Chernev, A., and Blair, S. (2015). Doing well by doing good: The benevolent halo of corporate social responsibility. Journal of Consumer Research, 41(6), 1412-1425.

Drumwright, M. E. (1994). Socially responsible organizational buying: environmental concern as a noneconomic buying criterion. Journal of Marketing, 58(3), 1-19.

Sen, S., and Bhattacharya, C. B. (2001). Does doing good always lead to doing better? Consumer reactions to corporate social responsibility. Journal of Marketing Research 38(2), 225-243.


The fellowship could last for 12 to 36 months, depending on the type of Individual Fellowship.


The successful Marie-Curie Post-doctoral fellow will be supervised by Caroline Bayart and Charlotte Lécuyer at LSAF, UCBL.

Charlotte Lécuyer is an associate professor in marketing at the University of Lyon (France). She is a member of the academic research center LSAF. Her research fields include corporate social responsibility, communication, and governance.

Application process to LSAF:

Interested candidates are invited to contact us exclusively by email at postdoc-1907@isfa.fr

Make sure that you include the reference "Post-doc 1907" in the title of your email. Please attach a CV, a motivation letter, your MSc marks, as well as a 1-page research proposal.

NB: Candidates will receive the support of the LSAF supervisors, as well as a professional grant application company, to prepare and submit their application with the LSAF as a host laboratory, to the next MSCA-IF call for proposals.


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