16/03/2021

Doctoral Fellowship in Marketing

This job offer has expired


  • ORGANISATION/COMPANY
    Université catholique de Louvain
  • RESEARCH FIELD
    Computer science
    Management sciences
    Psychological sciences
    Sociology
  • RESEARCHER PROFILE
    First Stage Researcher (R1)
  • APPLICATION DEADLINE
    31/07/2021 19:00 - Europe/Brussels
  • LOCATION
    Belgium › Mons
  • TYPE OF CONTRACT
    Temporary
  • JOB STATUS
    Full-time
  • HOURS PER WEEK
    38
  • OFFER STARTING DATE
    01/09/2021
  • IS THE JOB RELATED TO STAFF POSITION WITHIN A RESEARCH INFRASTRUCTURE?
    Yes

OFFER DESCRIPTION

The researcher is expected to develop research activities within the framework of a project of the PARTENAMUT-IPM-Digital Marketing Chair (see the project description below), under the supervision of Professors Ingrid Poncin and Simon Hazée. These activities will be carried out within the “Center of Excellence on Consumers and Marketing Strategy (CCMS)” attached to the LouRIM Research Institute of UCLouvain.

As part of this mandate, the researcher pursues research in the area of digital marketing with the ultimate goals of sharing knowledge through scientific publications and obtaining a doctoral thesis. The person also participates in the activities of the PARTENAMUT-IPM-Digital Marketing Chair.

In order to obtain the title of “Doctor of Economics and Management”, the person must follow and pass the doctoral training provided by the Louvain School of Management (see www.uclouvain.be/lsm-doctorat. html).

Research project summary

The connected world in which we live has fundamentally changed our behaviours throughout the customer journey, including the way we search for information, purchase, and interact with organizations. In this digitized omnichannel context, understanding and managing the experience of consumers, employees and other stakeholders has become a major challenge for organizations. This project aims to advance knowledge on this subject and, ultimately, to help organizations have a more sustainable social, environmental and economic impact.

Among the numerous topics related to digital marketing and the management of stakeholder experience, we identify a few that are related to the research currently being carried out within the CCMS and which could be the subject of a doctoral thesis:

Research project summary

  • Understanding stakeholder experience in a virtual environment, its value, experience in multi-channel hybrid environments (e.g., mobile, website, social networks, etc.), the concept of social presence, but also the important part of affective reactions and their impact on experience in a digital context.
  • Understanding and optimizing interactions between machines/robots/artificial intelligence (AI) and humans for enhanced engagement and trust (e.g., use of chatbots for complaint management). This raises many questions about, among other things: the ability of AI to understand and consider stakeholders’ emotions and needs; the way service tasks should be designed such that hybrid human-AI teams can co-create value; the conditions necessary for the replacement of humans by AI; the role of humans and AI along the journey.
  • The development of a conceptual framework for studying consumer behaviour in the digital world, which would serve as a scientific anchor and allow the development and optimization of digital marketing actions as well as novel and relevant performance indicators.

 

More Information

Benefits

The successful candidate will be offered a two-year tax-free doctoral grant funded by the IPM-Partenamut Research Chair.  The grant is renewable once in order to allow the completion of a full doctoral cursus. The grant also includes coverage by Belgian Social Security benefits.

Selection process

Application files must be sent electronically, with the subject line “Partenamut-IPM grant application”, by 30 June 2021 at the latest, to the following address: ingrid.poncin@uclouvain.be

The application must contain a motivation letter, a curriculum vitae (academic format), as well as two letters of recommendation. All application documents must be submitted in the form of a single document (PDF or DOC format) entitled “Application PhD_LAST NAME_First name”. It is recommended that the candidate highlight his/her experience and interest in the digital marketing research area as well as his/her previous scientific production.

Additional comments

For more information, please contact Professor Ingrid Poncin directly.

Web site for additional job details

Offer Requirements

  • REQUIRED EDUCATION LEVEL
    Management sciences: Master Degree or equivalent
    Computer science: Master Degree or equivalent
    Psychological sciences: Master Degree or equivalent
    Sociology: Master Degree or equivalent
  • REQUIRED LANGUAGES
    FRENCH: Excellent
    ENGLISH: Good

Skills/Qualifications

  • Motivation for fundamental and applied research;
  • Methodological skills;
  • Sense of teamwork;
  • Fluent in English and French (oral & written);
  • Ability to communicate (oral and written);
  • Sense of initiative and responsibility.

Work location(s)
1 position(s) available at
UCLouvain/LouRIM
Belgium
Mons
7000
Chaussée de Binche 151

EURAXESS offer ID: 616456

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