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19/12/2018
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ESR8- Information processing on advertising stimuli: a morphing paradigm

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  • ORGANISATION/COMPANY
    Universitat de València
  • RESEARCH FIELD
    Economics › Marketing
    Engineering › Biomedical engineering
    Neurosciences › Neurophysiology
  • RESEARCHER PROFILE
    First Stage Researcher (R1)
  • APPLICATION DEADLINE
    28/02/2019 23:00 - Europe/Brussels
  • LOCATION
    Spain › Valencia
  • TYPE OF CONTRACT
    Temporary
  • JOB STATUS
    Full-time
  • HOURS PER WEEK
    40
  • OFFER STARTING DATE
    01/05/2019
  • EU RESEARCH FRAMEWORK PROGRAMME
    H2020 / Marie Skłodowska-Curie Actions
  • MARIE CURIE GRANT AGREEMENT NUMBER
    813234

OFFER DESCRIPTION

The ESR will offer new insights into a) attention, processing, and retention of advertising

stimuli for paid (e.g. advertising) and unpaid content (social media); b) Specifications of

advertising content; c) Information model for adopting brands; d) Metrics for assessing

advertising effectiveness.

An economist with marketing communications background and a strong interest in neuroscience and VR, only basic knowledge on neuromarketing and VR is needed.

This position is one of the 11 ESR positions of the RHUMBO project (modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals). RHUMBO is an international, multidisciplinary and multisectorial training network on neuroscience

Prospective ESRs will be enrolled at the Doctoral Program in Marketing / PhD school of the University of Valencia, Spain. ESRs will be expected to complete their courses of study in 3 years

More info https://goo.gl/SoveQ1

More Information

Additional Information

Benefits

Three-year contract.

Annual gross salary 37,000€ plus a burse for training, secondments and family allowance (if applicable)

Being part of a research consortium with planned secondments: UKB (3 months): To study neurophysiological measurements; AAU (3 months): to study advertising processing; AMS (1 month): to study fNIRS technologies.

PhD degree after PhD dissertation

Eligibility criteria

  • Bachelor in business or marketing or from related disciplines.
  • Master on business, marketing, neuroscience, virtual reality or related fields is needed by August 2019
  • Transcript of records
  • Training or work experience in specialized fields of marketing, neuroscience, or virtual reality
  • Experience in research or publishing scientific work
  • Letter of motivation
  • Languages: English and Spanish (see details)
  • Interview (optional)

Selection process

Interviews can be requested only for finalist candidates

Web site for additional job details

http://rhumbo.eu/webs/rhumbo/

Requirements

Required Research Experiences

  • RESEARCH FIELD
    Other
  • YEARS OF RESEARCH EXPERIENCE
    1 - 4

Offer Requirements

  • REQUIRED EDUCATION LEVEL
    Economics: Bachelor Degree or equivalent
    Psychological sciences: Bachelor Degree or equivalent
    Engineering: Bachelor Degree or equivalent
    Other: Bachelor Degree or equivalent
  • REQUIRED LANGUAGES
    ENGLISH: Good
    SPANISH: Basic

Skills/Qualifications

Required Education Level:

  • Graduates from renowned business or marketing programs or from related disciplines, including engineering, psychology or advertising
  • Master on business, marketing, neuroscience, virtual reality or related fields is needed by August 2019

Skills/Qualifications:

An economist/engineer with marketing communications background and a strong interest in neuroscience and VR, only basic knowledge on neuromarketing and VR is needed.

At the time of recruitment by the host organization, researchers must not have resided or carried out their main activity (work, studies, etc.) in Spain for more than 12 months in the 3 years immediately prior to the reference date.

Specific Requirements

Send your CV, motivation letter, transcripts to Enrique.bigne@uv.es with the reference RHUMBO-ADAM in the email subject.

Work location(s)
1 position(s) available at
Universitat de València
Spain
Valencia
46022
Avenida de los Naranjos, s/n

EURAXESS offer ID: 364997

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